Many people believe “3” is the magical number. Some would also make it their lucky number. But here’s something really interesting about the number.
It’s not there in stories, myths and fairy tales without a reason. There’s certainly no coincidence why so many quotes and popular phrases have three parts. And there should be no surprises why “The rule of three” is also used sparingly in the comedy world as well.
If you observe human’s ability to process information, you will be able to find out why “three” is so magical. Human brains understands and differentiates thing through patterning. When something repeatedly occurs in front of you, your brain creates a pattern of information. The lowest number to create a pattern is 3.
A memorable content depends upon the patterns and their combinations, and how short they are. That’s where this number Three can transform you into engaging content writer.
Three has dominated popular series and stories. Be it a Three Little Pigs, Three Wise Men, Three Musketeers or Three Stooges, all of them are popular stories of their time. Three-act structure is still famous in Hollywood.
What makes these stories memorable is the shortest pattern, as mentioned above. Even that’s not the case, as we grew up we have that default response for the number that always goes positively in its favor. We tend to like elements grouped in three, don’t we?
Takeaway: While crafting your content, think in the same manner – focus on three. Soon, you will have a content that’s more engaging. Don’t expect to master the art until you repeat it three times.
Ideas that Stick to Your Mind
You cannot avoid the number “3” because it’s stuck with majority of things in life, or things we see normally;
- 3 speeds on your ceiling fan,
- 3 traffic lights,
- 3 basic body postures (standing, sitting and laying),
- 3 basic things to wear while going our (a shirt, a trouser and footwear), and more!
That’s because the information in a group of three has more chances of approval than any other combination. It’s all the same in business too.
We tend to focus on three things more when it comes to internet marketing. Even if you look around, you’ll see that the top SEO companies in Canada follow the simple Rule of Three.
- Website development
- Optimizing for Search Engines
- Optimizing for Social Media
The Corps tried to replace this rule with the rule of four. As a results, they saw more employees leaving and productivity had also declined.
Takeaway:In short, you can penetrate your content into the reader’s mind if you stick with the rule of three.
Element of Humor
The best example of the power of this rule can be seen in the world of comedy. To understand how comedians make your laugh, remember what we learnt earlier; information should be delivered in a group of 3.
Comedians exploit it by opening your mind to laugh at the third and final element of their speech. You expect something else, but you’re thrown off track at the last moment.
If you look at the classic jokes, the structure is based on three elements:
- The punchline
The three-step procedure elevates tension then release it with the surprise-element hidden in the last statement.
While using humor in your writing, keep in mind that all the readers don’t have the same level of perception to understand your joke. So, be careful about it.
To implement the rule of three in your writing you can follow these tips:
- Use three bullet points to make your information concise and impactful.
- Distribute each subheading in a combination of three useful information, such as (problem, related information and takeaway)
- For other types of content, you can also use the rule accordingly.